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THIS WEEK: STOP PRESS

Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext...Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext lottery game around Stones Bitter. The Bars of Gold promotion runs around a weekly prize draw for pounds ... and Haymarket Business Publications are to join forces to launch Sales Management 96 at Olympia between May 14 ...

THIS WEEK: Boots revives glossy

Boots is to revive its own glossy customer magazine just months after its launch flopped. The quarterly publication of Boots the Magazine was suspended in September after disastrous sales. But now the retailer has decided to have another go at the title. It has even handed the contract ...

BELOW-THE-LINE: BRIEFS

services agency. Net publicity guide Birmingham agency CPR Works has published a free Guide to Publicity on the Internet. It can be accessed at http://www.custard.co.uk/prguide. Rugby Management The Rugby Football Union (RFU) has appointed Media Management International to handle its media and public ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

and if another flashpoint were to arise and public awareness was high then we would use the same methods, said ...

 

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