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Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Durex creates 'touch-actuator' underwear for long-distance lovers

23 Apr 2013 | by Maisie McCabe

development plans will depend on public interest. ...

Gallaher Tobacco anti-plain packaging ad banned by watchdog

17 Apr 2013 | by Gemma Charles

that both ads could not be shown again. Paul Williams, the corporate affairs director of Gallaher Tobacco ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...

Interflora fails to deliver

25 Mar 2013 | by Andrrew Caesar-Gordon

. Customer problem - respond to customer. But the criticism was in the very public forums of its Twitter ... windscreen can become a crack, so mishandling a public dent to your brand can lead to a significant ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

. But Ellis, who ended up moving into corporate affairs, added: 'Getting new experiences across other areas ...

L'Oréal to insist on marketers becoming 'more commercially adept'

19 Mar 2013 | by Gemma Charles

Sarah Ellis was moved to the supermarket s corporate affairs depart-ment under the scheme ...

Which shampoo brand is most prominent online? Brand barometer

08 Mar 2013 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney

of interactive campaigns that are deliberately controversial, igniting widespread public debate to ultimately ... , by harnessing the power of public opinion and the cost-effective vehicle of social media, has inspired something ...

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong

06 Mar 2013 | by Helen Edwards

% of the public vote. - Budweiser asked the US public to name the three-week-old foal featured in its Super ...

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