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The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ... Olympic sponsors, others not. All are fighting for recognition and publicity. Meanwhile, other sporting ... and the planet. This is a great platform for it.' High-stakes strategies Dow suffered negative publicity ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

. As the Public Relations Institute of Ireland CEO Gerry Davis says: 'Yes, clients will say they are interested ...

Editor's comment: Olympics sponsor brands must take some blame for bad press

13 Jun 2012 | by Noelle McElhatton

stand up and promote the benefit of their sponsorship, the public will remain in blissful ignorance ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

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