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Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

Coe (right), chairman of London 2012, gets confused about whether the public can wear non ... - July "I know a lot of the public views this as a personality-driven industry, (but) it's a team ...

Campaigns Showcase: Consumer - Bright PR, Place PR - Lego builds brand quality at St Pancras

14 Dec 2012 | by Hannah Crown

that level of positive publicity since first opening. The client felt that Bright came up with a highly ...

Trading Places: this week's people moves

07 Dec 2012 | by Maisie McCabe

's consumer affairs editor Dana Gloger as the agency looks to expand its client offering. Gloger, who joined The Mail on Sunday in June, was previously consumer affairs editor at the Daily Express ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes...Esnouf, head of public affairs at E.ON, has experienced his fair share of flak working in a ... -weary British public, fed up with how little tax it has been paying in the UK, however. The 'takeovers' have ... parliamentary committee, the US corporation has now bowed, at least a little, to public pressure and conceded ...

Which hand-cream brand is most prominent online? Brand barometer

29 Nov 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

presented with Oakley sunglasses to protect their eyes - a gift that generated about $40m of free publicity ...

Cillit Bang brings backs Barry Scott for £5m push

19 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

sector and also in the way in which the brand, along with Barry, captured the imagination of the public ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...

Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

12 Nov 2012 | by Arif Durrani

affair. Rival Asda, meanwhile, has issues of its own as Fathers 4 Justice encourages people ... after just 54 days following the crisis over false child abuse claims on flagship current affairs ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

publicity stunt'. Its effectiveness will be judged in time. The real question for anyone marketing ...

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