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Which shampoo brand is most prominent online? Brand barometer

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

of interactive campaigns that are deliberately controversial, igniting widespread public debate to ultimately ... , by harnessing the power of public opinion and the cost-effective vehicle of social media, has inspired something ...

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong

% of the public vote. - Budweiser asked the US public to name the three-week-old foal featured in its Super ...

Which cleaning spray is most prominent online? Brand barometer

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Rolex named number one consumer Superbrand for second year running

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...

Tesco tackles horsemeat scandal with website showing food suppliers

Group, Asda and Sainsbury's have today issued a public letter saying they shared the public's "anger ...

Are brand birthdays really a cause for celebration?

publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier this week ... is that nobody cares? Or are their celebratory fanfares being heard and appreciated by the consuming public ...

Which luxury mascara brand is most prominent online? Brand barometer

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Campaign case study: Concateno puts drug tests under scrutiny

Drug and alcohol testing company Concateno had a low public profile. It hired Chameleon PR

Unilever ties with Metro for one-off marketing partnership

Unilever is partnering with Metro in a marketing offensive that will feature the publication of a

 

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