Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
have not been the only institutions to lose public confidence, as the integrity of several sporting ...
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Sector insight: Complementary medicines
10 Feb 2010 | by Jane Bainbridge
will have on the public's view of these products, but the wider complementary medicine sector has grown ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
playing fast and loose with other people's money, public trust has become the scarcest of commodities when ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
to maximise return on investment and save public money.' He claims, for example, that the 21m Home Office ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...
ASOS to revamp menswear title
13 May 2008 | by Staff
The biannual publication will showcase the online store s product ranges, from the ASOS-designed menswear collection to high-street fashion offerings and premium brands. The title will have a print run of more than 500,000 and will be sent to all ASOS menswear customers. It will also be distributed ...
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
By The public relations battering the direct-mail industry has taken in recent years has generated ... that in the 12 months to June, the public binned more than 21% of the mailings they received without even opening ... , and so minimise waste and, perhaps most importantly for the industry, public disaffection. ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
of the public electoral roll or registering for the Mailing Preference Service. Agencies report that a growing ...
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