Durex creates 'touch-actuator' underwear for long-distance lovers
23 Apr 2013 | by Maisie McCabe
development plans will depend on public interest. ...
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Wake up and smell the success of coffee
30 Apr 2013 | by Kate Jones
soon, too, as public opinion will start voting with its feet and that could be disastrous ...
Gallaher Tobacco anti-plain packaging ad banned by watchdog
17 Apr 2013 | by Gemma Charles
that both ads could not be shown again. Paul Williams, the corporate affairs director of Gallaher Tobacco ...
Why the cold war over 'copycat' branding may be set to heat up
10 Apr 2013 | by Matthew Chapman
in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...
L'Oréal to insist on marketers becoming 'more commercially adept'
19 Mar 2013 | by Gemma Charles
Sarah Ellis was moved to the supermarket s corporate affairs depart-ment under the scheme ...
Rolex named number one consumer Superbrand for second year running
25 Feb 2013 | by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...
Tesco tackles horsemeat scandal with website showing food suppliers
15 Feb 2013 | by Ben Bold
Group, Asda and Sainsbury's have today issued a public letter saying they shared the public's "anger ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier this week ... is that nobody cares? Or are their celebratory fanfares being heard and appreciated by the consuming public ...
Campaign case study: Concateno puts drug tests under scrutiny
15 Feb 2013 | by Kate Magee
Drug and alcohol testing company Concateno had a low public profile. It hired Chameleon PR
Unilever ties with Metro for one-off marketing partnership
11 Feb 2013 | by John Reynolds
Unilever is partnering with Metro in a marketing offensive that will feature the publication of a
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