Campaign case study: Concateno puts drug tests under scrutiny
15 Feb 2013 | by Kate Magee
Drug and alcohol testing company Concateno had a low public profile. It hired Chameleon PR
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Interflora fails to deliver
25 Mar 2013 | by Andrrew Caesar-Gordon
. Customer problem - respond to customer. But the criticism was in the very public forums of its Twitter ... windscreen can become a crack, so mishandling a public dent to your brand can lead to a significant ...
Campaigns Showcase: Consumer - Bright PR, Place PR - Lego builds brand quality at St Pancras
14 Dec 2012 | by Hannah Crown
that level of positive publicity since first opening. The client felt that Bright came up with a highly ...
Porter Novelli's former EMEA corporate head Alex Woolfall joins Coca-Cola
15 Oct 2012 | by Kate Magee
. Coca-Cola GB recently launched a major corporate and public affairs hunt after a conflict of interest ...
GSK plans to reinvent consumer brand image
25 Sep 2012 | by Hannah Crown
and an integrated public affairs strategy. GSK s consumer arm, which had a turnover of 1.33bn during Q1 of 2012 ... of publicity Sarah Hodson joined the firm in July for a new role as head of brand PR, sponsorship and digital ...
Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
. As the Public Relations Institute of Ireland CEO Gerry Davis says: 'Yes, clients will say they are interested ...
Luther Pendragon to help ABPI tackle controversial NHS reforms
07 Feb 2012 | by Elizabeth Pears
to successfully represent our members and making substantial changes in our approach to comms and public affairs ... -saving medicines. The ABPI s director of corporate affairs Amanda Callaghan said: The ABPI has a challenging ...
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