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Brand Health Check: Bold

12 May 2010 | by Alex Brownsell

by the consumer. It is lacking in real innovation and communication support. The public demands choice and the 2 ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ...

Creativity in numbers

27 Apr 2010 | by David Tiltman

adopting a crowdsourcing strategy still secures free publicity, its growing use means it will have ...

Sector insight: Complementary medicines

10 Feb 2010 | by Jane Bainbridge

will have on the public's view of these products, but the wider complementary medicine sector has grown ...

The Work

08 Feb 2010

Are Social also created a website - marmarati.org - for the general public to submit proof of their love ...

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

manager at the Public Relations Consultants Association. 'You'd want to measure how behav iour ... up on this angle. Hubert Grealish, senior manager, global public relations at Philips Consumer ... that with regional coverage. Hubert Grealish, senior manager, global public relations, Philips Consumer ...

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

what we are doing in-house,' says Sarah Booth, chief publicity manager at Channel 4, which also works ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...

Adwatch review: Rimmel Sexy Curves Mascara

25 Nov 2008

the 11th highest recall with the public in the weekly Adwatch Ranking for 26 November.

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