Gallaher Tobacco anti-plain packaging ad banned by watchdog
17 Apr 2013 | by Gemma Charles
that both ads could not be shown again. Paul Williams, the corporate affairs director of Gallaher Tobacco ...
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Wake up and smell the success of coffee
30 Apr 2013 | by Kate Jones
soon, too, as public opinion will start voting with its feet and that could be disastrous ...
Why the cold war over 'copycat' branding may be set to heat up
10 Apr 2013 | by Matthew Chapman
in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
. But Ellis, who ended up moving into corporate affairs, added: 'Getting new experiences across other areas ...
L'Oréal to insist on marketers becoming 'more commercially adept'
19 Mar 2013 | by Gemma Charles
Sarah Ellis was moved to the supermarket s corporate affairs depart-ment under the scheme ...
Which shampoo brand is most prominent online? Brand barometer
08 Mar 2013 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn
07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney
of interactive campaigns that are deliberately controversial, igniting widespread public debate to ultimately ... , by harnessing the power of public opinion and the cost-effective vehicle of social media, has inspired something ...
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
06 Mar 2013 | by Helen Edwards
% of the public vote. - Budweiser asked the US public to name the three-week-old foal featured in its Super ...
Which cleaning spray is most prominent online? Brand barometer
01 Mar 2013 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Rolex named number one consumer Superbrand for second year running
25 Feb 2013 | by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...
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