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Advertising must promote itself says M&C Saatchi's MacLennan

25 Apr 2007 | by Gordon MacMillan

LONDON - The advertising industry must promote the value it offers to the boardroom and the public...-skipping world, is to engage with the public and MacLennan spoke about how it was necessary to show how ...

Cedar recruits Miles as editor-in-chief for customer magazines

24 Apr 2007 | by Alex Donohue

director at Cedar Publications, said: We needed to bring someone in who had a tremendous track record ...

Mardev launches hospitality database to generate leads

24 Apr 2007 | by Charlie McCathie

publications, including Caterer and Hotelkeeper, Caterer Update, Wine+, Hotelympia, Scolthot, Speciality Fine ...

Direct marketing falls short on environment performance

24 Apr 2007 | by Alex Donohue

to environmental standards. David Milliband, secretary of state for environment, food and rural affairs, has ...

Prism to unite with JWT in London offices

20 Apr 2007 | by Joanne Payne

In the UK, this will expand JWT London s offering to include sponsorship consulting, sports marketing, sponsorship public relations and brand experiences. The Prism team will now move into the JWT London office in Knightsbridge. Alison Burns, chief executive of JWT London, said: Our relationship ...

Healthy WPP performance marred by currency shifts

20 Apr 2007 | by Daniel Farey-Jones

East). By service sector, the best performing part of the company was its public relations and public affairs offering, which grew almost 13%. This week, WPP acquired a 49.9% stake in the London ...

Cats Protection launches DRTV feline welfare ads

19 Apr 2007 | by Alex Donohue

The campaign, which was devised by TDA, urges the public to donate 3 a month to ensure the charity can continue to re-house cats made homeless. The ads also aim to encourage viewers to choose cats from the charity s adoption centres. The spots highlight how the charity finds homes for around 60 ...

DraftFCB expands rollout with creation of HorizonDraft.FCB

16 Apr 2007 | by Iain Akerman

is a monstrous affair. But everything's going ahead according to a very strict timetable." Horizon ...

UK falls out of top 10 spam offenders table

16 Apr 2007 | by Alex Donohue

Unsolicited emails from UK-based addresses declined in the first quarter of the year, with the country now listed as number 13 -- just outside the so-called spam dirty dozen . However, Sophos said in real terms there would not be a fall in the amount of spam reaching the UK public. The US, which ...

Rivals cry foul as Google inks $3bn DoubleClick deal

16 Apr 2007 | by Daniel Farey-Jones

Cicconi, AT T s head of external and legislative affairs, who said we would be forced to deal with Google ...

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