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Aegis acquires French sales promotion agency

18 Oct 2007 | by Alex Donohue

and Gillette, and specialises in work across the retail, travel and public services sectors. Aegis Group ...

Royal Mail cancels door drops for three weeks

27 Sep 2007 | by Daniel Farey-Jones

costs of up to 15 clients who advertise in the Asrecommended publications. Moreover, and contrary ...

DM industry views green issues as an impediment

05 Jul 2007 | by Alex Donohue

: There is clearly some disquiet at the possibility of a public backlash over environmental issues and direct ... that the industry is highly aware of what needs to be done and can avoid public criticism by planning strategies ... that just 16% of respondents viewed government and public support for environmentally friendly marketing ...

Levonelle contraceptive pill maker launches text service

11 May 2007 | by Charlie McCathie

caught browsing the website in public. Incentivated specialises in mobile marketing and has developed ...

Direct marketing falls short on environment performance

24 Apr 2007 | by Alex Donohue

to environmental standards. David Milliband, secretary of state for environment, food and rural affairs, has ...

Cats Protection launches DRTV feline welfare ads

19 Apr 2007 | by Alex Donohue

The campaign, which was devised by TDA, urges the public to donate 3 a month to ensure the charity can continue to re-house cats made homeless. The ads also aim to encourage viewers to choose cats from the charity s adoption centres. The spots highlight how the charity finds homes for around 60 ...

DraftFCB expands rollout with creation of HorizonDraft.FCB

16 Apr 2007 | by Iain Akerman

is a monstrous affair. But everything's going ahead according to a very strict timetable." Horizon ...

DM Authority chair goes to former ASA chief

03 Apr 2007 | by Daniel Farey-Jones

with the public and practitioners. Alderson was director-general of the Advertising Standards Authority from ...

CEO uses full-page ad to give mobile number to Branson

13 Feb 2007 | by by Daniel Farey-Jones

up with a way to remove carbon from the atmosphere, and he has made a number of public appearances ...

 

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