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Helen Edwards: Why the 'b-word' spells bad times for brands

10 Oct 2012 | by Helen Edwards

November, when it went public). Investors continue to question the viability of a company that can't get ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

and Domino s was subjected to very public, global criticism. The rise of ecommerce sites and communities ...

Helen Edwards on Branding: Fashion brands that wear well

18 May 2011

% growth only one year on from its 400m initial public offering, both brands are poised for ambitious ...

Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Bottled water The love affair is over and the UK market is in decline. They've gone posh with Voss ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ...

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across the media spectrum, we heard and read all about the previously unsung Transocean, as Tony Haywood, BP ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ...

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