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Alex Aiken: Localism campaigns can offer councils social capital

of Conduct on publicity or the current requirement to advertise statutory notices in local newspapers ...

Think BR: The end of innovation? How Facebook will fare post IPO

The Wall Street Journal has labelled it the Big Kahuna of stock listings but in line with his general management style, Mark Zuckerberg is keeping a low profile and saying nothing about Facebook s pending initial public offering (IPO). As of 1 February when S-1 papers were filed, talk of the company ...

Think BR: The new era of emotive advertising

." Besides pulling on the public's heartstrings, what are advertisers attempting to achieve ... with the same morals, values and drives as the public. Again, take Dear Sophie by Google. The whole advert ... . However tenuous and flimsy you think this metric is, it is a revealing coincidence that the rising public ...

Think BR: Social TV - choose your own adventure

and be public about their habits - checking into shows and discussing programme specifics on Twitter, Facebook ...

Katherine Levy: It's now or never for a News of the World replacement at NI

. Considering ads were booked this week when advertisers were unsure of the public's response to its content ...

John Woodcock: Two-tone coalition confuses the public

and positions him where he believes the majority of the public is on an issue that really cuts through. Equally ... the public. Ultimately, voters want to know where their Government stands on the big issues of the day ...

Ian Monk: The Sun shines on UK press industry

. To this extent, concepts of privacy and public interest need defining and enshrining in regulation governing ...

Editor's Comment: High-wire act for The Sun on Sunday

Not for its mix of crime, sex and sensation, but for the paper's undoubted ability to deliver that most underrated target audience: working-class men. Around the time it ceased publication, the NotW's claimed 7m readers were, according to the National Readership Survey (NRS), 52% male and 61% from social ...

Inline: The fusion of the real and virtual worlds

of you', which consumers make public, with the truth. THE UPSHOT What the coming together ...

Brand builder: BrewDog

Performance, with the strapline 'Arise Prince Willy' - a typical offering from the BrewDog publicity machine ...

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