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Helen Edwards: Starbucks denials can't mask management failures

31 Oct 2012 | by Helen Edwards

of corporate affairs, with its focus on investors, and its Masonic language of hint and parry. Perhaps it's time for corporate affairs and marketing to join up, and simplify that language into the bargain ...

Think BR: A shift in celebrity culture

30 Oct 2012 | by Paul Porter

, it was no wonder that the British public devoured the new heroes that the Olympics and the Paralympics brought ...

Charging for wi-fi? You might as well try to charge for air

26 Oct 2012 | by John V Willshire

. Just free, fast, reliable internet connection.' Costa Coffee is not alone. The public perception is that wi-fi in a public space, provided by a business or a brand, will be free. I can't see Virgin Media ...

Alex Aiken: Learning lessons from German comms measurement

26 Oct 2012 | by Alex Aiken

the German Public Relations Society (DPRG) and the International Controller Accounting Association (ICV...This is designed to allow public relations to fit seamlessly into a general management framework through vigorous evaluation. Their approach has involved universities, companies and PR practitioners across Central Europe and has wide support. The question is whether this model has the potential ...

Starbucks' tax furore is PR failure

25 Oct 2012 | by Anthony Hilton

, it is easy to see why the public is outraged with Starbucks and why as a consequence all sorts of pressure ... a City company threatens to leave because of tax it fuels public outrage - along the lines of 'we ...

Think BR: Old SEO theories need to be replaced for good of the industry

23 Oct 2012 | by Dale Lovell

The historian Eric Hobsbawm died recently. Hobsbawm was one of the last, if not the last, great Marxist historians of the twentieth century. Even after the collapse of communism and the publication ... the publication of content that your target readers will like; then amplifying the content as much as possible ...

Think BR: Entering the German market

22 Oct 2012 | by Daniel Plettenberg

. To cut a long scientific explanation short, Germans have a strict divide between their public and private behaviour. In public, which also includes their working life, they try to behave in a very correct manner ... - are in contrast very good at combining private and public behaviour and have created an in-between behaviour ...

Luke Blair: From practitioner to leader

19 Oct 2012 | by Luke Blair

was formerly a news journalist. From a communications point of view, this trend tells us as much about public ... ' that it is more effective to make doctors your public spokespeople than your managers. This is of course ... recent years that public audiences are more likely these days to see managers as "bureacrats" than ...

Think BR: The new role for brands in sponsorship

19 Oct 2012 | by Simon White

and Flugtag has permanently cemented the brands ethos in the public s psyche and I don t believe anyone would ... to the activation. You should have an affair only with someone who has as much to lose as you do, an old saying goes ...

Think BR: Lend me your equity

19 Oct 2012 | by Jamie Robertson

of association can provide increased benefits to sponsors. Certainly the publicity the deal has received ...

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