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Luke Blair: corporate culture should be a priority in public sector

Communications professionals employed by the public sector do much more than pump out press...communications job, not just in the public sector. But communications staff have a role which goes beyond ... in the public sector. This is their role as a model for corporate behaviour, the added extra which on top of a ... in the public sector? Because corporate behaviour, collectively, adds up to corporate culture and, so often ...

John Woodcock: Labour's economic stance is credible

chancellor similarly determined to get the message to the public that a future Labour government ... . Ultimately though, the public also wants to know that any future government will have in place a credible ...

Rory Sutherland: Why psychology may have the edge over hard science

prodigiously while still obeying the rule. But, in the regulation of human affairs, there is a lot to be said ...

Danny Rogers: Tomorrow's CEOs must be a force for good

in building public trust. The former bosses of BP and Marks Spencer, John Browne and Stuart Rose, generally ... in mind the growing public trust in one s peers, there is an important opportunity here for comms ... : Edelman Trust Barometer reveals only 30 per cent of public rates CEOs as 'believable' spokespeople ...

Can marketing restore English rugby's battered reputation? The Marketing Society Forum

as the public is concerned, the players can misbehave to their hearts' content. NO - SAJ ARSHAD GROUP ... , SYNERGY As Leroy Stick aka @BPGlobalPR famously said, the best way to get the public to respect your ... England s RBS Six Nations training to Leeds and open it up to the public is a great start, but there s a ...

Think BR: London 2012 - ignoring the guerrilla in the room

spectators in the venue or at home have noticed? Or cared? The more publicity it receives the more the brand ... publicity via online and mainstream channels, and tap into a cultural phenomenon that still currently ...

Think BR: Whose app is it anyway? The IP issues in apps

' in light of the 'prior art', ie, any form of prior disclosure to the public. In order to invalidate ...

John Shewell: Social media is the key to connecting with the public in 2012

2012 promises to be another challenging year for the public sector and the biggest challenge...Local public services are under intense pressure to do more with less, and some authorities ... council tax by 2.4%. Clearly local public finance is proving to be an intractable issue for some councils, but there is an even bigger concern facing local public services relevance. At a time when the public purse is being ...

George Eustice: Miliband may have shot his bolt

that you can only have a new leader once and public perceptions are forged in the first three months ...

Think BR: Caveat emptor - buyers should still beware!

Partners and the experienced public relations executive Charles Watson that acquired the Karamara group ... in common is that in each case the driving force came from a public relations background. Media Square ... the enormously successful Financial Dynamics public relations group, and sold it three times over for a lot ...

 

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