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Think BR: Hope springs eternal, but cash doesn't

11 Dec 2012 | by Bob Willott

It s a sad state of affairs when our very own chancellor of the exchequer produces a cash flow forecast that can only achieve his previous target for the current year by introducing a new source of income the certainty of which cannot yet be relied upon. I refer of course to the estimated 3 ...

Time to stop marketing from being a dirty word

22 Nov 2012 | by Claire Beale

necessity. Unilever has stolen a march on P G here, in the publicity stakes at least, and its Plan ...

Think BR: Who will take responsibility for Next Fifteen's embezzler?

06 Nov 2012 | by Bob Willott

Last week Next Fifteen Communications Group delayed publication of its latest accounts after

Jeremy Lee: Can 4Creative boost its output with hiring of Bovill and Allison?

18 Oct 2012 | by Jeremy Lee

for BT Cellnet's sponsorship of an early series of Big Brother), what publicity it did generate ...

Jeremy Lee: There are sure signs of maturity from the meerkat agency

04 Oct 2012 | by Jeremy Lee

of the pus from the sorry and poisonous affair with her mysterious departure from the mobile operator.

A move towards the holy grail of integration

03 Oct 2012 | by Danny Rogers

, can lead the wider business agenda. Here we hit upon the holy grail: where corporate affairs, investor relations and public affairs can be integrated with marketing and promotional comms. Executives ... traditional marketing and conversational relationships with stakeholders classic public relations have ...

Soapbox: Have we kicked our habit for bad news?

27 Sep 2012

For me, one of the best bits of the Olympics was that, for about a month or so, it became unfashionable to moan and disparage. Left wing, right wing and middle of the road all found common cause. Loads of public money had been spent (albeit on an elite), while the Games Makers demonstrated the power ...

Ian Darby: Tony Scott's maverick style should not be lost

23 Aug 2012 | by Ian Darby

Scott will be remembered for his Hollywood films but also, among a certain generation of ad people, for a fine body of commercials directed through RSA Films, the company his brother Ridley launched in the late 60s. As with his feature films, these were often sumptuously shot, visceral, high-octane affairs ...

Stephen Maher: How the Olympic spirit can help get us out of recession

17 Aug 2012 | by Stephen Maher

of public pride to do this more often because we know that British creativity sells on a global scale ...

On the Campaign Couch ... with JB

16 Aug 2012 | by Jeremy Bullmore

as to Southern Trains? I raise this uncharitable thought because, as you may know, the most recent Public ... as an art form - too many art critics and public galleries, for a start, whose actions merely encourage deluded youth to think that defacing both public and private property is in some way OK. Now we've just ...

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