Helen Edwards: TripAdvisor and the beginning of the end for UGC
22 Aug 2012 | by Helen Edwards
, harnessed for both commercial gain and public good. In its heyday - around now - TripAdvisor would influence ...
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Helen Edwards: The importance of thinking inside the box
28 Nov 2012 | by Helen Edwards
. - Since publication, Professor Barwise has written: 'The problem comes when advertising people go beyond ...
Helen Edwards: When bad press comes good
04 Jul 2012 | by Helen Edwards
Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ... withdraw from purchase. Yet the publicity opens up, in a much more general sense, awareness that the brand ... for the RBS banking group, which recently contrived to run aground on the rocks of public opinion ...
Editor's comment: Olympics sponsor brands must take some blame for bad press
13 Jun 2012 | by Noelle McElhatton
stand up and promote the benefit of their sponsorship, the public will remain in blissful ignorance ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking
'Flawsome' brands will win battle for consumers' hearts
20 Apr 2012 | by Nicola Clark
to hide errors. People do not differentiate between companies' public and private faces, meaning it has ...
Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
of fried chicken. But perhaps the London 2012 brand has helped get the UK public enthusiastic ...
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