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Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

with the public. However, Freo is crazy about the club. So instead of branding Freo on the back of the PSV ...

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

. With the difficult economy a long term reality, our love affair with mobiles is only going to get deeper ...

ITV's resurgence should give us all cause for optimism

29 Nov 2012 | by Jeremy Lee

Lewis) TV spot generates among the public should make us all feel proud. And a job in media ...

Think BR: Defamation on Twitter - how to avoid the legal risks

28 Nov 2012 | by Niri Shan and Adam Rendle

and their publications are subject to the same laws and are as legally responsible as those of professional publishers ... it is already in the public domain. The courts consider each tweet to be a libel, and the more often ... the substance of the underlying allegation. Defending a comment on the grounds of public interest (which ...

Helen Edwards: The BBC is insulated from reality

14 Nov 2012 | by Helen Edwards

-searching at the corporation has focused on the question of the public's trust, but the real issue is power - which, in a free ... is mediated by money. Perhaps the BBC management, many of whom have never worked outside the public sector ...

Think BR: Fighting print media's decline

14 Nov 2012 | by Stuart Ells

Newsweek recently announced it will publish its last print edition on 31 December, after 80 years in circulation, and go exclusively online. Rumours persist that other publications may follow suit ... derivative premium service, and use this offer to create a funnel. This is what the major publications need ...

BBC has become a laughing stock

14 Nov 2012 | by Ian Monk

The BBC's PR teams earnestly stress the key messages of restoring public trust and confidence

BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand

12 Nov 2012 | by Noelle McElhatton

-setting current affairs programme, was sidelined and reduced. It was brought back to primetime by George Entwistle, and has had a pivotal role in examining the failures of the BBC in the Jimmy Savile affair ...

Think BR: Brands realise it's good to talk to people through mobiles

09 Nov 2012 | by Christina Armstrong

. Brands would be ambitiously competing in a public display of one-upmanship to the benefit of consumers ...

Think BR: Odds on for disaster

08 Nov 2012 | by Richard Boyko

, as a public duty, to predict a recent earthquake. You can imagine that forecasters were extremely ...

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