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Helen Edwards: Why the 'b-word' spells bad times for brands

10 Oct 2012 | by Helen Edwards

November, when it went public). Investors continue to question the viability of a company that can't get ...

Think BR: Time for automotive brands to get back on course

09 Oct 2012 | by Tim Gosman

route-less . To take an extreme example, the Dany Bahar affair at loss-making Lotus is a sorry sight ...

Editor's comment: Olympics sponsor brands must take some blame for bad press

13 Jun 2012 | by Noelle McElhatton

stand up and promote the benefit of their sponsorship, the public will remain in blissful ignorance ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

19 Apr 2012 | by Anthony Hilton

amount of negative publicity for appearing to co-operate with the old Egyptian regime of President...that the same excuse would not wash twice. It would need a more convincing story to keep public sympathy were ...

 

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