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Think BR: Old SEO theories need to be replaced for good of the industry

The historian Eric Hobsbawm died recently. Hobsbawm was one of the last, if not the last, great Marxist historians of the twentieth century. Even after the collapse of communism and the publication ... the publication of content that your target readers will like; then amplifying the content as much as possible ...

Think BR: Entering the German market

. To cut a long scientific explanation short, Germans have a strict divide between their public and private behaviour. In public, which also includes their working life, they try to behave in a very correct manner ... - are in contrast very good at combining private and public behaviour and have created an in-between behaviour ...

Luke Blair: From practitioner to leader

was formerly a news journalist. From a communications point of view, this trend tells us as much about public ... ' that it is more effective to make doctors your public spokespeople than your managers. This is of course ... recent years that public audiences are more likely these days to see managers as "bureacrats" than ...

Think BR: The new role for brands in sponsorship

and Flugtag has permanently cemented the brands ethos in the public s psyche and I don t believe anyone would ... to the activation. You should have an affair only with someone who has as much to lose as you do, an old saying goes ...

Think BR: Lend me your equity

of association can provide increased benefits to sponsors. Certainly the publicity the deal has received ...

Those who adapt can prosper in global market

are suffering less angst than the UK over sovereign debt and public sector cuts. The message for UK PR ... in content-driven campaigns using social media. While the public sector remains moribund, ICCO also sees ...

Savile scandal threatens reputation of individuals and institutions

lifetime. Had they done so, they would have fulfilled the public interest and service remit they sought so ...

Jeremy Lee: Can 4Creative boost its output with hiring of Bovill and Allison?

for BT Cellnet's sponsorship of an early series of Big Brother), what publicity it did generate ...

Does the use of animation in ads make brands less distinguishable? The Marketing Society Forum

charming animation to influence behaviour - dating back to the early public information films - like ...

John Shewell: Using #socmed to predict the future

. For local public services faced with trying to deliver value-for-money services while sustaining their reputation during these austere times this research could be welcome news. For a start, local public ... . And at a time when local public services are about to start the process of budget consultations for the new ...

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