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Starbucks' tax bill shows truth will out

05 Dec 2012 | by Danny Rogers

it is a sentiment that nevertheless has become part of the public consciousness. The new age ...

ITV's resurgence should give us all cause for optimism

29 Nov 2012 | by Jeremy Lee

Lewis) TV spot generates among the public should make us all feel proud. And a job in media ...

MPs swap credibility for glare of publicity

29 Nov 2012 | by Ian Monk

of absence from Parliament to fly out to I'm A Celebrity. Her pre-show publicity rationale for joining ... in the seat she abandoned mid-term has done nothing to curb her passion for publicity. Hilariously, a ...

No more chances for press self-regulation

29 Nov 2012 | by George Eustice

. The publication of the Leveson Inquiry poses a dilemma for the Prime Minister. On the one hand are the angry ...

Think BR: Defamation on Twitter - how to avoid the legal risks

28 Nov 2012 | by Niri Shan and Adam Rendle

and their publications are subject to the same laws and are as legally responsible as those of professional publishers ... it is already in the public domain. The courts consider each tweet to be a libel, and the more often ... the substance of the underlying allegation. Defending a comment on the grounds of public interest (which ...

Helen Edwards: The importance of thinking inside the box

28 Nov 2012 | by Helen Edwards

. - Since publication, Professor Barwise has written: 'The problem comes when advertising people go beyond ...

New Year PR Resolution: Mission, Value, Opportunity

23 Nov 2012 | by Alex Aiken

-selling toys. This is where public service really comes into its own. The Christmas and New Year party season ... excellent value for money services. Puncture the lazy media central casting stereotype of the public sector ...

Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum

23 Nov 2012

Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK....- standing in front of Ms Hodge not knowing who runs your show is not good for public perception. YES ... . Tax avoidance is now part of the public consciousness; people don't like companies that don ...

Time to stop marketing from being a dirty word

22 Nov 2012 | by Claire Beale

necessity. Unilever has stolen a march on P G here, in the publicity stakes at least, and its Plan ...

Think BR: Keeping your soup fresh

21 Nov 2012 | by Simon Wright

is much more switched on to this than others. Maybe it s because the general public is, for the most part ...

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