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Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

for that award entry, or those budget discussions. Gauging public opinion Want to know what people think ...

Think BR: Targeted TV - advertisers' nirvana

16 Dec 2011 | by Hamish Pringle

which demonstrate the increasing importance of the nation's love affair with television. "TeleScope ...

George Eustice: Lobbyists need to raise their game

15 Dec 2011 | by George Eustice

inevitable. I think it is right to insist public affairs companies disclose or register their clients ... in PRWeek that many parts of the public affairs industry needed to change. They needed to spend less time ...

Danny Rogers: Reasons for cheer in a year of two halves

15 Dec 2011 | by Danny Rogers

are fighting to hold on to funds and campaigns amid business uncertainty. For public sector comms heads, 2011 ... calls 'editorial publicity' and many networks continue to thrive on the international stage. The UK ...

Anthony Hilton: Lloyds leak helps bank save face

15 Dec 2011 | by Anthony Hilton

maintain its public line that he is expected to return in the New Year. But it nevertheless buys the group ...

On the Campaign Couch ... with JB

08 Dec 2011

with those predictable affairs they attended during the bloated days of late December. Q: I'm 40, feisty ...

Danny Rogers: Business must tackle anti-corporate narrative

08 Dec 2011 | by Danny Rogers

scandal this summer - underpinned by constant revelations about tax avoidance - public trust in business ... finances. Even the conservative British media are sensing the public mood and favouring stories about ...

Ian Monk: Clash of agendas at Leveson Inquiry

08 Dec 2011

, proclaiming public interest in the maintenance of a free press. Newspapers are aggrieved at an inquiry ...

Claire Beale: Sod off 2011, and roll on a positive focus for 2012

08 Dec 2011 | by Claire Beale, claire.beale@haymarket.com

He thought Campaign should get three guys to dress up in bear suits and every week turn up at the agency that had been the butt of the worst news of the week. They would be a very public, visible signal of an agency in the shit; a Campaign photographer would pap the bears outside the poor agency for a picture ...

Helen Edwards on Branding: Blurred visionaries

07 Dec 2011 | by Helen Edwards

This was Adam Morgan's big idea back in 1999, with the publication of Eating the Big Fish, and what a monster ... - 60s: Despite the publication of Levitt's seminal Marketing Myopia, which called for firms to lift ...

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