Andrew Walmsley's 12 digital predictions for 2011: did they come true?
07 Dec 2011 | by Andrew Walmsley
is referred to as an 'iPad newspaper'. I criticised most publications for still thinking in newspaper terms ...
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Helen Edwards on Branding: Blurred visionaries
07 Dec 2011 | by Helen Edwards
This was Adam Morgan's big idea back in 1999, with the publication of Eating the Big Fish, and what a monster ... - 60s: Despite the publication of Levitt's seminal Marketing Myopia, which called for firms to lift ...
Anthony Hilton: Is social media tracking worth it?
20 Oct 2011 | by Anthony Hilton
. The bigger point is whether it is worth it. Companies get vexed about bad publicity and seem tempted ...
Think BR: Strong sell? Can Apple really maintain its staggering share price?
12 May 2011 | by Dr Ekkehard Stadie and Friederike Gettmann
aren t suitable for the mass market. In the long term, the mainstream public won t be prepared to pay a ... will be less of a hindrance to loyal Apple customers, but they ll annoy the mass public. In light ...
Andrew Walmsley on Digital: TV's new companion
11 May 2011 | by Andrew Walmsley
of the three biggest political parties and two further public figures. - During general election campaigns ...
Danny Rogers: The problem with spontaneous tweets
10 Feb 2011 | by Danny Rogers
got KC! After all, any publicity is good publicity right?' Fortunately, the latter myth ...
Think BR: Standing out at CES 2011
27 Jan 2011 | by Richard MacKichan
harder to create excitement among the general public. Intel managed to create its impact with a TV ad ...
Think BR: Addictive ergonomics
07 Jan 2011 | by Bic
, noisy affair, or silently damped, gliding slowly out of its slot, makes a huge difference to our ...
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