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Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

for that award entry, or those budget discussions. Gauging public opinion Want to know what people think ...

Think BR: Targeted TV - advertisers' nirvana

16 Dec 2011 | by Hamish Pringle

which demonstrate the increasing importance of the nation's love affair with television. "TeleScope ...

Ian Monk: Clash of agendas at Leveson Inquiry

08 Dec 2011

, proclaiming public interest in the maintenance of a free press. Newspapers are aggrieved at an inquiry ...

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

07 Dec 2011 | by Andrew Walmsley

is referred to as an 'iPad newspaper'. I criticised most publications for still thinking in newspaper terms ...

Russell Davies: It is now possible to measure influence, but how useful is it?

24 Nov 2011 | by Russell Davies

comment on the whole affair has come from Tom Ewing on his Blackbeard Blog. He pointed out that, while ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

of the directive still holding the baton of public trust. "The Internet is based on trust," he told ... being employed. But public consciousness of being stalked will grow as more people come online, more ... also darken the public mood about the use of personal data online, just as greater power to opt out ...

Andrew Walmsley on Digital: Still playing discount chicken

09 Nov 2011 | by Andrew Walmsley

deeper, however. Since reading it, I've gone back twice to check the publication date. This is 2011 ...

Russell Davies: Shaquille O'Neal ushers in next stage of the Tech Wars

03 Nov 2011 | by Russell Davies

bothered by the economics of talent and unpredictable public taste. But, maybe, things are starting ...

Think BR: Outdoor - the last frontier of decency

19 Oct 2011 | by Mike Baker

. My own hunch is that the British public has a problem with very few outdoor ads. We are a long way ...

Think BR: Celebrity endorsement - a worthwhile investment?

04 Oct 2011 | by Roderick Dadak

media publicity can rock the brand boat. Some celebrities have the potential to cause much more ...

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