Search results for "Public Affairs

Showing 1 - 10 of 48 results

Sort results by: date | relevance

1 2 3 4 5
Next »

Search filters:

By Date

  • 2011 Remove filter

By Publication

  • marketingmagazine.co.uk Remove publication filter

By Article Type

  • Opinion Remove publication filter

Click remove filters icon to remove filters

Clear this search

Helen Edwards on Branding: Blurred visionaries

07 Dec 2011 | by Helen Edwards

This was Adam Morgan's big idea back in 1999, with the publication of Eating the Big Fish, and what a monster ... - 60s: Despite the publication of Levitt's seminal Marketing Myopia, which called for firms to lift ...

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

07 Dec 2011 | by Andrew Walmsley

is referred to as an 'iPad newspaper'. I criticised most publications for still thinking in newspaper terms ...

Helen Edwards on Branding: Virgin modesty

30 Nov 2011 | by Helen Edwards

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies....these truths for the peculiarities of the British public sentiment. The plain facts show that a group run ... publication that provided the genesis for a mail-order music business ... 1973 : ... that would become ... travel to the paying public with the announcement of Virgin Galactic. The public is still waiting ...

Can discounting serve to win back consumer trust after a crisis? The Marketing Society Forum

16 Nov 2011

' campaign in May 2009, a very public U-turn tackling the perception of an unfair pricing differential on DD-G bra sizes when public trust in business was at an all-time low, due to the banking crisis. While our ...

Helen Edwards on Branding: Devoid of meaning

16 Nov 2011 | by Helen Edwards

60% voted on by members of the public in a YouGov survey. The winners are published in a glossy ...

Are consumer-review sites such as TripAdvisor a danger for marketers? The Marketing Society Forum

09 Nov 2011

. Amazon's 'Top 50 Reviewer', an open forum of trusted peer reviewers, selected and rated by the public ...

Andrew Walmsley on Digital: Still playing discount chicken

09 Nov 2011 | by Andrew Walmsley

deeper, however. Since reading it, I've gone back twice to check the publication date. This is 2011 ...

Editor's Comment: Unilever's 'magic' push has its sceptics

01 Nov 2011 | by Noelle McElhatton

The British public has never been more in love with magic.

Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum

26 Oct 2011

things are still missing. First, the plan involves minimal public investment. Second, there's still ...

Should marketers be held personally liable for ambush marketing? The Marketing Society Forum

05 Oct 2011

department out of the courts. In reality, I suspect the guilty party might sometimes get a public ...

1 2 3 4 5
Next »
 

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group