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On the Campaign Couch ... with JB

with those predictable affairs they attended during the bloated days of late December. Q: I'm 40, feisty ...

Claire Beale: Sod off 2011, and roll on a positive focus for 2012

He thought Campaign should get three guys to dress up in bear suits and every week turn up at the agency that had been the butt of the worst news of the week. They would be a very public, visible signal of an agency in the shit; a Campaign photographer would pap the bears outside the poor agency for a picture ...

Helen Edwards on Branding: Blurred visionaries

This was Adam Morgan's big idea back in 1999, with the publication of Eating the Big Fish, and what a monster ... - 60s: Despite the publication of Levitt's seminal Marketing Myopia, which called for firms to lift ...

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

is referred to as an 'iPad newspaper'. I criticised most publications for still thinking in newspaper terms ...

On the Campaign Couch ... with JB

heartening is it to see the return of public-funded advertising?...to the public - whose money, let's always remember, it is. The virtues of public-service advertising are easily forgotten. I don't suppose you've even heard of How Public Service Advertising Works, let alone ... about public-service advertising; you'll learn some absolutely fundamental and universal truths about ...

Helen Edwards on Branding: Virgin modesty

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies....these truths for the peculiarities of the British public sentiment. The plain facts show that a group run ... publication that provided the genesis for a mail-order music business ... 1973 : ... that would become ... travel to the paying public with the announcement of Virgin Galactic. The public is still waiting ...

On the campaign couch...with JB

the public wise up and get bored of it, and have you got any prediction on what will replace it? A ... buy a car from Ford than from something called General Motors. So I don't think the public ...

Can discounting serve to win back consumer trust after a crisis? The Marketing Society Forum

' campaign in May 2009, a very public U-turn tackling the perception of an unfair pricing differential on DD-G bra sizes when public trust in business was at an all-time low, due to the banking crisis. While our ...

Helen Edwards on Branding: Devoid of meaning

60% voted on by members of the public in a YouGov survey. The winners are published in a glossy ...

Are consumer-review sites such as TripAdvisor a danger for marketers? The Marketing Society Forum

. Amazon's 'Top 50 Reviewer', an open forum of trusted peer reviewers, selected and rated by the public ...

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