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CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

. In the T-Mobile version, singers greet random members of the public with an appropriate tune. Lovers ...

Luke Blair: Council mergers are a question of personality

Meanwhile in the public sector, the merger market is doing rather better. Hospital trusts and primary care trusts are amalgamating, schools are consolidating and even some major councils are talking ... sector, M A activity is seen as generating profit. In the public sector, it s all about savings. Plans ...

Think BR: Reputation matters, to Google

US online retailer DecorMyEyes recently claimed in the New York Times that it actively sought bad publicity through poor service so the volume of complaints would improve its search engine rankings. Unsurprisingly, this has led to quite a furore. Google has, therefore, in its own words ...

Danny Rogers: 2010 was a difficult but fascinating year

retainer fees. Of course, the biggest shift in comms spend has occurred in the public sector. In many ... reliant on the public sector have had to adapt to make up the deficit in private sector clients (Blue ...

Neil Martinson: photography still the key to good press coverage

be recorded and reported through public contributions. The fuzzy scenes following 7/7 or the images of floods ...

Helen Edwards on Branding: Snakes and Ladders

. Bottled water The love affair is over and the UK market is in decline. They've gone posh with Voss ...

Helen Edwards on Branding: Not all it's cracked up to be

with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ...

Media Perspective: How to make social experiences on the web more intimate

or Twitter or wherever, lots of them are discovering that they don't really like being that public. They like updates and chatting and sharing with their friends; they just don't want to be part of such a big, public ...

Think BR: Trading places

, however, need less permission, and weather apps, petrol station apps and public transport apps ...

Danny Rogers: PR industry needs to develop talent pool

and public affairs - via such auspicious consultancy brands as Burson-Marsteller, Hill Knowlton, Finsbury ... editorial publicity (PR) has 'resumed its rightful place as one of the most powerful, if not the most ...

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