16 Dec 2010
| by Simon S Kershaw
.
In the T-Mobile version, singers greet random members of the public with an appropriate tune. Lovers ...
Meanwhile in the public sector, the merger market is doing rather better. Hospital trusts and primary care trusts are amalgamating, schools are consolidating and even some major councils are talking ...
sector, M A activity is seen as generating profit. In the public sector, it s all about savings. Plans ...
15 Dec 2010
| by Rosie Sayers
US online retailer DecorMyEyes recently claimed in the New York Times that it actively sought bad publicity through poor service so the volume of complaints would improve its search engine rankings.
Unsurprisingly, this has led to quite a furore. Google has, therefore, in its own words ...
retainer fees.
Of course, the biggest shift in comms spend has occurred in the public sector. In many ...
reliant on the public sector have had to adapt to make up the deficit in private sector clients (Blue ...
be recorded and reported through public contributions. The fuzzy scenes following 7/7 or the images of floods ...
07 Dec 2010
| by Helen Edwards
.
Bottled water
The love affair is over and the UK market is in decline. They've gone posh with Voss ...
06 Dec 2010
| by Helen Edwards
with Marketing's sister publication, Campaign.
Since the conference audience is dominated by marketers ...
03 Dec 2010
| by Russell Davies
or Twitter or wherever, lots of them are discovering that they don't really like being that public. They like updates and chatting and sharing with their friends; they just don't want to be part of such a big, public ...
02 Dec 2010
| by Carsten Lind
, however, need less permission, and weather apps, petrol station apps and public transport apps ...
and public affairs - via such auspicious consultancy brands as Burson-Marsteller, Hill Knowlton, Finsbury ...
editorial publicity (PR) has 'resumed its rightful place as one of the most powerful, if not the most ...