31 Oct 2012
| by Kim Benjamin
an influence on the public (see above). Even so, are celebrities worth the significant investment that brands ...
28 Sep 2012
| by Matt Rumble
of public affairs and wider audiences. There is more attention on the way companies market themselves now ...
technology changes the media and allows for direct-to-public comms. Many companies are finally waking up to the importance of transparency and growing public power.
Amid these changes, PRWeek asked four high-profile PR ...
problems that might arise there and then.
'While untrained members of the public can check on compliance ...
, or anywhere else that members of the public congregate. This is a growth area and marketers are diverting ...
the effectiveness of experiential programmes. It does this by quizzing members of the public who encounter ...
16 Aug 2012
| by John Owens
and guidance on how the Navy interacts with the public.
This enthusiasm has passed on to his two boys, who ...
, MDA Public Relations
1990: Public relations officer, HMS Campbeltown
2010-present: Honorary ...
04 Jul 2012
| by Alan Mitchell
publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ...
Olympic sponsors, others not. All are fighting for recognition and publicity.
Meanwhile, other sporting ...
and the planet. This is a great platform for it.'
High-stakes strategies
Dow suffered negative publicity ...
13 Jun 2012
such as the Department for the Environment, Food and Rural Affairs were invited to use shower sensors and write about ...
13 Jun 2012
market. She then employed Media Clarity for media buying and Cohn Wolfe for public relations. Within ...
advertising, public relations, trade shows, and social media, Corbett has raised the profile of the Hexbug ...
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander....
Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ...
29 Mar 2012
| by John Owens
,000 members of the public conducted by global research agency OnePoll
HOW I SEE IT
SIMON WHITEHEAD ...
09 Mar 2012
| by Joe Lepper
Orbit's integrated PR and public affairs campaign focused on promoting amendments Scotgold had made ...