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The Marketing Profile: Christian Stein of Peugeot UK

ordered, as the Society of Motor Manufacturers and Traders estimates suggest that the British public has

The Marketing Profile: Richard Hudson of BMW

explains what the benefits of Efficient Dynamics are for drivers.' He claims public spontaneous awareness ... the stereotype is one of the more reviled in the public conscious-ness, Hudson describes them positively ...

Marketers build brand 'me' to promote their careers

an individual delivers within a company. But there is a subtle balance between taking on the public role of a ... supermarkets.' There is little doubt that Price enjoys the publicity his role affords, and it seems ...

Unopened direct mail rates fall in 2008

brands hate the idea of being viewed as a public nuisance, and understand the value of cleansing ...

Biggest brands: Top 10 brands by product category 2008

brands: 2.0bn (+7%) British consumers love affair with chocolate biscuits is far from over, as the 14 ...

Feminisation of brands

clear example of this shift can be seen in politics - traditionally a barometer of worldwide public ...

Thrift usurps green at top of the new consumer agenda

are among the early casualties. Lucy Neville-Rolfe, executive director of corporate and legal affairs ... and energy conservation among the general public is an example of embedded behaviour. Despite this, Bain ... ' initiative), Eurostar claims it does not advertise its green credentials at all. 'We don't think the public ...

The Marketing Profile: Andy Gilson of General Motors

-buying public. When he took charge of the brand in 2004, the softly spoken marketer set out to inject a dose ...

Marketers face threat of more regulation

Ian Twinn, director of public affairs at ISBA, recently warned that if the government continues to capitulate to the demands of lobbyists and pressure groups, then more advertising and product bans ... of good parenting.' Alcohol Frank Sodeen, head of public affairs at Alcohol Concern, believes ...

When to ditch a strapline

LONDON - For every advertising strapline that enters the public lexicon, dozens more sink without

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