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Reputation survey: Public regard for BBC undermined by Savile scandal

24 Apr 2013 | by PRWeek reporters

of the public conducted by global research agency OnePoll How I see it Stephen Lotinga, MD, Bell Pottinger Public Affairs Viewers rightly feel the licence fee is an outdated concept ... ). The public clearly feels the BBC has ret-ained its relevance. More people agreed the BBC reflected modern ...

Campaign case study: Brandon generates interest in Explorer 9

08 Mar 2013 | by Francesca Rice

secured in national publications and broadcast media, as well as specialist consumer technology, gaming ...

Campaign case study: Youngsters wowed by C4's Utopia series

04 Mar 2013 | by John Owens

. They could then choose whether or not to share the bespoke content with their followers in a much more public ... . Although the information shared was in the public domain and the content initially hosted on a private ... of the public to the link attached to find more information. Finally, I would be keen to know if any ...

Public Sector: Children inspire Murray's homecoming

13 Dec 2012 | by Kate Magee

After tennis player Andy Murray won the US Open Men's Singles, his first Grand Slam title, Stirling Council wanted to organise a homecoming celebration.

Hit or Miss? Royal couple sue French magazine over topless pictures of Kate

21 Sep 2012

Clarence House responded to the publication of photographs of the Duchess of Cambridge sunbathing

Laura McKechan: Mastering the art of war

17 May 2012

PR 2000 Publicity assistant, Channel 4 Factual TIPS FROM THE TOP What was your ... Mags Patten (head of publicity at Channel 4) and (chief publicity manager) Lysette Cohen, I learned ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

, secrecy is a big part of its success: Apple gets a giant publicity boost from letting expectation build up ... recently the changes to its privacy policies, rolling them into one. There are few public faces ... , they're actually carefully vetted and checked before publication. The clever thing is that the MSDN ...

Lobbying under scrutiny

18 Apr 2012 | by Kate Magee

into the spotlight. Kate Magee assesses its impact on the public affairs industry....of the public affairs industry enough to ensure - and convince the public - there is no undue influence? Do we ... domain already. The issue of how the public affairs industry regulates its activity is much wider than ... . MARK ADAMS, FOUNDER, THE PROFESSIONAL LOBBYING CO. When any public affairs firm is the subject ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

audience than the reach of many publications we are targeting with media relations activities. Brands ...

Sport: Ellington's razor-sharp sponsorship deal

02 Jun 2011 | by Kate Magee

way to attract a sponsor would be through major publicity to draw attention to Ellington's plight ... to the publicity, attracting interest beyond eBay. Third City negotiated free use of the Crystal Palace stadium ...

 

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