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PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

manager at the Public Relations Consultants Association. 'You'd want to measure how behav iour ... up on this angle. Hubert Grealish, senior manager, global public relations at Philips Consumer ... that with regional coverage. Hubert Grealish, senior manager, global public relations, Philips Consumer ...

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

what we are doing in-house,' says Sarah Booth, chief publicity manager at Channel 4, which also works ...

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

This move toward greater transparency is demonstrated by recent developments at Mars, which over the years has excelled in championing its brands but has studiously avoided publicity for the company itself ... responsibility and health. Cotterell revealed that the project was a response to public concerns. 'Because we ...

The Marketing Profile: Lucy Cotterell of Mars

07 Oct 2008 | by Gemma Charles

. It is this level of interest from the public, says Cotterell, that has driven Mars' shift in strategy. 'Because we ...

Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon

12 Dec 2007 | by Claire Murphy

Rubicon enjoys the kind of staff turnover that other agencies can only dream of. Figures from the Public ...

Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest

12 Dec 2007

This year will go down as the one in which PR agencies worked to consolidate their digital skills, either by integrating staffers into their mainstream practice or setting up specialist divisions. All four shortlisted agencies (the list was derived from Marketing's sister magazine PRWeek's shortlist...

Agency of the Year 2007: Customer Publishing Agency of the Year - Redwood

12 Dec 2007 | by Alex Jardine

magazine. The publication represents Britain's biggest retail parenting club, with one in three pregnant ...

Agency of the Year 2007: Customer Publishing Agency of the Year - Best of the rest

12 Dec 2007

spanning charities, public sector bodies and special interest groups, Think impressed the judges with its ...

Marketing Report: PR - The vital statistics

07 Nov 2007

relations Eidos Taylor Herring Public sector Norfolk County Fox ... ) - For further reading, contact the Chartered Institute of Public Relations on 020 7766 3333 or visit www.ipr.org.uk. ...

PR: Rapid response

07 Nov 2007 | by Robert Gray

publicity. 'We are not too big to listen to the needs of our customers,' said head of product development ...

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