The Work: Private view
27 Apr 2007
the foundation for the future of television. It's a simple, old-fashioned public information broadcast that does ...
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A new agenda for advertising
27 Apr 2007
of my agenda, so I should explain why. Public protection There is a frustration in the industry ... that simplistic and flawed arguments are so readily lapped up by journalists, politicians and the public ... 's a long one, of what the public "need protecting" from. Tobacco was the greatest killer. I now read ...
CAMPAIGN: BT enrols ex-Dr Who star in launch of text service
25 Apr 2007 | by Lynne Roberts
the Christmas period. Strategy and plan The initial campaign captured the imagination of the general public ...
CAMPAIGN: Tourism alliance wins fight against bed tax
25 Apr 2007 | by Helen Gregory
in Parliament opposing the plan. Local media in these coastal towns were contacted to generate public awareness ...
VIEW FROM THE TOP: Peta Buscombe
25 Apr 2007 | by Adam Hill
in public opinion, but Buscombe brushes this aside: I eat McDonald s, she says for the second time ...
Sector Insight: Pizza - Strong base for versatile growth
25 Apr 2007 | by Jane Bainbridge
it to public attention. There is a significant opportunity to build on the market's growth by finding ways ...
Digital outdoor: Bringing posters to life
25 Apr 2007
. 'We think this kind of public-information content changes the way people engage with outdoor sites ...
Media Bitch
24 Apr 2007
of radio at C4, is now considering the pros and cons of producing them for sale. All publicity is good publicity after all. Time bandit - Mark Lonergan, Managing director, August Media 40% - Client liaison. We ...
Superbrands case studies - Dermalogica
23 Apr 2007
-reliance on consumer advertising this success is all the more notable. Promotion among the public is largely the result ...
TOP 150 2007: Ones to watch
20 Apr 2007
. The Vero team has impressive sporting credentials. Formerly director of communications and public affairs ...
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