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Top 10 marketing moments: From Plan A to poking - 2007 in review

the merger of NTL, Telewest, Virgin Net and Virgin Mobile, and quickly engaged in a bitter public dispute ... on the criminal. All combined to damage public trust; a poll commissioned by the Edinburgh TV Festival revealed ...

The Work: New Campaigns - The World

Regulatory Authority Brief: Persuade people to lower their voices when using mobile phones in public ... subjects when using their mobile phones in public are being politely told to shut up by the country ...

FEATURE: Pro bono accounts

to be causes without much aah factor and a need to achieve a goal where public opinion is an important issue ...

Choosing the right virtual gift

and support of the public through tangible asks. The virtual gift is a great vehicle that involves the person ...

Glasgow faces tough sell with 2014 Commonwealth Games

rescue package worth 105m. This took public spending to 250m, which equates to a subsidy of more than ...

Campaign Media Awards 2007: Best Public Sector and Charities Campaign

WINNER Title: Met Police Operation Trident Stop The Guns Media agency: MediaCom Media director: Chris Binns Media planner: Matt Buttrick Creative agency: Miles Calcraft Briginshaw Duffy Creative directors: Paul Briginshaw, Malcolm Duffy, Danny Hunt, Gavin Torrance Account planner: Andy Nairn...

Campaign Media Awards 2007: The Yahoo! Award - Best Total Communications Programme

.7 million people per episode, public value of PCSOs has soared. ...

IPA Diploma: How the Diploma makes a difference

HOW IT CHANGED MY LIFE Opening my mind to exciting opportunities - Victoria Findlay account director, Freud Communications (previously account director, FCB) Three years ago, it felt as if my love affair with advertising was over, and it was time to move on to pastures new. But when I was put forward ...

IPA Diploma: Distinction Essay by Graeme Douglas

ever to engage and excite the public. But just how can brands work harder? Obviously, they have ... in conveying the essence of the brand, traits that reflect the public personality of its god, Branson. By ... from the population/peers. - The brand has mechanisms which enable consumers to engage in a public ...

IPA Diploma: Why the Diploma makes a difference

, and yes, the participating agencies gain publicity from a winning student, but the key to the Diploma ...

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