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The lost treasures of sponsorship

-effective promotion that caught the mood of the British public by capitalising on England fever throughout ... and the England team cemented the publication as the 'people's paper'. St George's flags carrying the Sun's logo ...

Superbrands case studies: McDonald's

's was rated the world's greatest brand in a publication by Interbrand. The in-depth study looked ... be when, at its height, eight times the usual number of Big Macs were sold due to the massive public ...

Ad killers - The Lowbrow Lowdown

-off publication Cracked Magazine , as campaign spokesman? According to anonymous Lowbrow Lowdown Lackeys, PCRM ...

 

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