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Reputation Survey: Thomas Cook clings on despite cost cuts

27 Mar 2013 | by Loulla-Mae Eleftheriou-Smith

, but travel agents in general are becoming less relevant to the public....-comms director at Virgin Atlantic and Eurostar This sums up the public mood towards often unfashionable ...

Thomas Cook restructure aims to turn around ailing travel firm

20 Mar 2013

for travel companies to be getting any kind of negative publicity. Once the tactical summer ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

. 'I think the public actually enjoy those spats between Willie and Richard. Willie was predicting ...

Sir Keith Mills: Olympic legacy on the line

31 Jan 2013 | by Judy Attwell

the sale of Air Miles and Nectar, Mills reinvented himself as a sports public servant. He is now ...

Travel: The Dreamliner nightmare

30 Jan 2013 | by Kim Benjamin

, the public and major airlines that flights on the Dreamliner will be safe. What can the brand do ... placed orders worth millions. Flying is safe, but when the public hears about faulty aircraft it worries ... are rarely small. Remedy - Go public with the facts swiftly, explain what has happened and what ...

Campaigns Showcase: Public Affairs - Westbourne Communications - HS2 supporters put their case

14 Dec 2012 | by Matt Rumble

a public consultation that was dominated by opposition to the scheme. It was controversial because ... widespread approval for the scheme and change public perception by balancing the media debate. Objective ... coalition of supporters, challenge opposition claims and inform the public about the benefits of high ...

Campaigns Showcase: Consumer - Remarkable Group - Caravans given cool appeal

14 Dec 2012

17 per cent. A proactive media outreach campaign resulted in 32 press visits from publications ...

Groupon's Roy Blanga: 'We haven't been as good as we should have been'

13 Sep 2012 | by Sarah Shearman

fellow newly public tech peers Facebook and Zynga, Groupon is facing the added pressure of having ... months to 30 June 2012 $20 - share price when Groupon listed as a public company Source: Groupon ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ... Olympic sponsors, others not. All are fighting for recognition and publicity. Meanwhile, other sporting ... and the planet. This is a great platform for it.' High-stakes strategies Dow suffered negative publicity ...

We'll Call You: Transport for London

14 Mar 2012

to the public during the Olympics. Is that true? TfL Yes, that is true. There will be specific lanes ...

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