14 Dec 2012
| by Hannah Crown
that level of positive publicity since first
opening. The client felt that Bright came up with a highly ...
06 Dec 2012
| by Jane Bainbridge
are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes...Esnouf, head of public affairs at E.ON, has experienced his fair share of flak working in a ...
-weary British public, fed up with how little tax it has been paying in the UK, however.
The 'takeovers' have ...
parliamentary committee, the US corporation has now bowed, at least a little, to public pressure and conceded ...
captured the public's imagination and the demand was unprecedented.'
Promotions are increasingly ...
problems that might arise there and then.
'While untrained members of the public can check on compliance ...
, or anywhere else that members of the public congregate. This is a growth area and marketers are diverting ...
the effectiveness of experiential programmes. It does this by quizzing members of the public who encounter ...
19 Jul 2012
| by Noelle McElhatton
's non-public status, which he learned to appreciate during a stint as marketing director of Mars Russia ...
04 Jul 2012
| by Alan Mitchell
publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ...
Olympic sponsors, others not. All are fighting for recognition and publicity.
Meanwhile, other sporting ...
and the planet. This is a great platform for it.'
High-stakes strategies
Dow suffered negative publicity ...
users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...
19 Apr 2012
| by Gemma Charles
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom
ad of 1952 , for example, was considered 'too racy' and banned by publications because it featured a ...
13 Dec 2011
| by Gail Kemp
to achieve cut-through with the beleaguered British public, writes Gail Kemp.
to remove filters