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Reputation survey: Public regard for BBC undermined by Savile scandal

of the public conducted by global research agency OnePoll How I see it Stephen Lotinga, MD, Bell Pottinger Public Affairs Viewers rightly feel the licence fee is an outdated concept ... ). The public clearly feels the BBC has ret-ained its relevance. More people agreed the BBC reflected modern ...

Campaign case study: Triathlon England inspires people to Tri

enabled the public to try swimming, cycling and running on state-of-the-art equipment. Hatch initially ...

In-depth: last week's PR features and analysis

Get a first look at our exclusive feature in partnership with polling company The Group and find out how fashion brand Burberry beat other brands including Sainsbury s, BP and Barclays to take the top spot in social media. In the wake of the recent supermarket horsemeat scandal , the public ...

Hit or Miss? Royal couple sue French magazine over topless pictures of Kate

Clarence House responded to the publication of photographs of the Duchess of Cambridge sunbathing

Voluntary: CRY goes to the heart of the matter

-depth features were placed in publications including New Scientist and Nursing Times. RESULTS Visits ...

Jane Fletcher: Stirring up controversy

The controller of press and publicity at Channel 4 is enthusiastic about working on programmes...In the flesh, Channel 4's controller of press and publicity completely belies her rather stern ... , then controller of BBC One, and his publicity head - Fletcher. 'We could not have picked a more prominent ... as acting controller of press and publicity - being affirmed in the role last June after an external ...

PR: searching for effective measurement

manager at the Public Relations Consultants Association. 'You'd want to measure how behav iour ... up on this angle. Hubert Grealish, senior manager, global public relations at Philips Consumer ... that with regional coverage. Hubert Grealish, senior manager, global public relations, Philips Consumer ...

PR: agencies suffer digital jet lag

what we are doing in-house,' says Sarah Booth, chief publicity manager at Channel 4, which also works ...

The Marketing Profile: Lucy Cotterell of Mars

. It is this level of interest from the public, says Cotterell, that has driven Mars' shift in strategy. 'Because we ...

 

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