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Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

passing trend. Indeed, the industry's love affair with 'co-creation' has a long history. There is a ... officer at digital marketing agency Dare. He cites the Houses of Parliament, designed through a public ...

The Year Ahead For...Social media

10 Jan 2013

beyond the peak of inflated expectations (pre-Facebook and Groupon initial public offerings ...

Top 10 online ads

13 Dec 2012

in the public s positive perception of the brand. Agencies: PHD, Drum; creative: Ben Kerr 5. Paddy Power ... firing tranquilizer darts at unsuspecting members of the public. The idea came from a Facebook message ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

above), despite accusations of animal cruelty. Sliding revenues Aside from the vagaries of public ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

captured the public's imagination and the demand was unprecedented.' Promotions are increasingly ...

Facebook targeted mobile ads grant access to an audience previously off-limits

15 Jun 2012 | by Gordon MacMillan

With Facebook's share price sinking dramatically after its initial public offering last month, many people have been making dire predictions about the future of the social network. Michael Wolff wrote that, rather than being the new tech giant (the new social Google, if you like) Facebook was ...

YouTube's Anna Bateson: why the world needs our site

14 Jun 2012 | by Sarah Shearman

2005, and the public's love affair with it shows no sign of abating. To mark its seven-year anniversary ... From launching the career of teen pop sensation Justin Bieber to bringing Ugandan warlord Joseph Kony to global prominence, YouTube videos are leaving an indelible mark on popular culture and public ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

over the years. Earlier this month it was hit with a public complaint made by Mozilla, maker ... ones and access mentors to make them employable in the digital world. This less-public side ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ...

Taming the data deluge

05 Apr 2012 | by David Benady

for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...

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