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Campaigns case study: Caribbean islands force VAT U-turn

a dependent territory how to run its affairs. The newly elected TCI premier was clearly a skilled ...

The industry speaks on how the PR can improve its reputation

? There is no question Joe Public is increasingly media savvy. People talk about PR in a knowing way in social media, but all this demonstrates is the public thinks it knows what PR means - not that it understands or appreciates it. Is the public a lost cause? Should we concentrate our efforts on improving our standing ...

Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?

and management consultancies. 'Reputation management, business strategy, public affairs and investor relations ...

Tech City: How digital start-ups are using PR

or public affairs functions. Start-ups are looking to reach industry analysts, venture capitalists ... -up or an established brand.' CASE STUDY - HUDDLE FINDS A VOICE IN THE PUBLIC SECTOR Cloud enterprise ... tech scene. Both helped build its ties with government and the public sector, by piloting Huddle in one ...

Profile: Bernard Doherty - Satisfaction guaranteed

to tell him how to go about launching it, how to work the media and how to win over public opinion through ...

Campaign case study: Small firms turn to iZettle reader

The launch event resulted in more than 80 media articles, including on BBC News Online and in publications ...

Reputation survey: NHS reforms fail to resonate with public

The public has given a resounding thumbs down to practically every aspect of the Government ... asked the same question in March 2012. Survey of 2,000 members of the public conducted by global ... With the health reforms so misunderstood, it is unsurprising that the public is mistrustful. This poses a ...

John Coventry - Sign up for social change

at no cost. Coventry is there to help the uninitiated shape their message and understand how the publicity ... Aversano) led the entire news agenda for a week. It puts the public debate about welfare back in the hands ... was my first taste of a major public campaign. Have you had a notable mentor? Steve Tibbett (then ...

Dan Robb, Sony Europe

(via public tweets and Facebook replies), it s easy to slip up every now and then when individuals ... potentially be publically shared with thousands or more in a matter of minutes, and become an unwanted PR ... publications via press conferences, interviews and press releases. However, the landscape has expanded; we now ...

No Malcolm Tucker moments for Sam Lister in the thick of health comms

in the media. We have got to be transparent and honest with the public. You can't hide stuff and hope ...

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