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AGENDA: Thomson heads up market - Thomson’s new ad agency must remind travellers that the firm is number one and pull in higher-spending holiday-makers. Claire Murphy reports

28 May 1998

of the strength of public confidence in the brand. Now it must simply turn that latent confidence ...

HHCL nets pounds 9m Thomson Holidays

22 May 1998 | by EMMA HALL

account. The Thomson Group carried off a successful public flotation this month, with share ...

MARKETING FOCUS: Baby-boomers: a generation vexed - They’re wealthy, they’re powerful but baby-boomers are tough to target and even tougher to persuade. Jane Bainbridge identifies the difficulties and the tactics that have overcome them

07 May 1998 | by JANE BAINBRIDGE

display, and have a strong love affair with cars. Almost every car brand has models and advertising ...

GIS: Web sites on the map - Mapping software combined with Web technology provides marketers with a dynamic tool to deliver immediate geographically-relevant information to customers. Ian Darby reports

07 May 1998 | by IAN DARBY

both GIS solutions and customer data, sees newspapers and other publications driving consumer ...

TRAVEL MEDIA: HOW TO REACH PEOPLE ON THE MOVE - When travellers tire of staring out of plane or train windows, advertisers swoop - and they have a formidable range of tools at their disposal. Al Senter reports on a growing market

01 May 1998 | by AL SENTER

as have inflight magazines and Vine predicts a growing role for such publications. But he warns ... public. Travellers have their morning paper delivered at home and so they expect to see it when ... -over to coincide with the Motor Show. And, it seems, the public welcomes such promotional extravaganzas ...

TRAVEL MEDIA: PROFESSIONAL TRAVELLERS ON INFLIGHT MEDIA - Business travellers are a captive yet discerning audience. Here three give their verdicts on airline offerings

01 May 1998 | by LARRY BARKER

magazine. But I exaggerate to make a point. In fairness, depending on the airline, these publications can ... relatively civilised with more publications and wider choice. And, of course, there are the inflight ... that these publications are doomed to remain a distress (non) purchase. ...

TRAVEL MEDIA: HIGH LIFE CELEBRATES 25 YEARS - It wasn’t the first but it has been the most influential. Michele Martin reports on the BA inflight title’s drive to become a commercial success in a tough market

01 May 1998 | by MICHELE MARTIN

. If one publication tells the story of inflight publishing, it is High Life. From adopting the gloss ... was formed from BEA and BOAC and took its name from BEA s inflight publication of the day. The company ...

TRAVEL MEDIA: THE TRAVEL MEDIA EXPLOSION - The UK’s gone travel-mad and it’s a boom which the national press and TV dominate, but other media are enjoying the ride, Amon Cohen says

01 May 1998 | by AMON COHEN

. Britain is going travel-bonkers at the moment and the public is becoming ever better-informed. According ...

 

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