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BORDER LINES: BRUSSELS: EurActiv.com hires Deurinck

28 Apr 2000 | by JULIETTE GARSIDE

by Omnicom. EurActiv is an internet portal providing daily news on EU public affairs....by Omnicom. EurActiv is an internet portal providing daily news on EU public affairs. ...

Proposed WPP merger will create media titan

28 Apr 2000 | by GIDON FREEMAN

to press, WPP was publishing its first quarter results, reporting a 50 per cent increase in PR and public affairs revenues on the same period last year. ...

CLOSE-UP: Skoda is not a joke anymore - Fallons’ spot for the Czech car maker was the public

28 Apr 2000 | by CLAIRE COZENS

It s official. Skoda has finally shaken off its image as the car that launched a thousand jokes. After endorsing the Czech car maker last month by saying that advertising could persuade them it was a quality car brand, our People s Jury this month voted the Skoda campaign its favourite.

Delaney Lund picks up international ad account for Forbes

28 Apr 2000 | by FRANCESCA NEWLAND

Forbes, the international business publication, has appointed Delaney Lund Knox Warren & Partners...Forbes, the international business publication, has appointed Delaney Lund Knox Warren s director of marketing and research, the first step is a trade campaign but a wider campaign targeted at subscribers will break shortly. Tom Knox, managing director of Delaney Lund, said: Levels of awareness ...

CAMPAIGN INTERNATIONAL: ISSUE US MEN’S MAGAZINES - Why naked women will win the West/When a circulation of nearly half a million isn’t enough, it’s time to go downmarket

28 Apr 2000 | by FELIX SALMON

clothing get enormous publicity and popularity. But the casualties of the newer, sex-drenched culture...clothing get enormous publicity and popularity. But the casualties of the newer, sex-drenched culture ... Publications announced that Conde Nast was ceasing publication of Details and refashioning it under the umbrella of Fairchild Publications in October. The news set the New York publishing world buzzing ...

OPINION: Comparison regulations won’t sit well with UK law

28 Apr 2000 | by DOMINIC MILLS

. Just to add to this perplexing state of affairs, legal action against rogue advertisers can only ...

M&S appoints Rainey Kelly to pounds 27m account

28 Apr 2000 | by EMMA HALL

with a new strapline for Marks s every little helps in the minds of the British public. Rainey added: We will create a visible conversation with the British public. Marks ...

PERSPECTIVE: Plagiarism is tricky to police while ideas aren’t copyrightable

28 Apr 2000 | by JOHN TYLEE

seriously undermined, let it be known that anybody going public with the plagiarism allegation would ... is the possible effect of this kind of publicity on the relationship between the agency and Mars, a powerful ...

CLOSE-UP: LIVE ISSUE/ADVERTISING’S IMAGE - Will the ad industry ever shake off its 80s image? - The sins of the 80s could haunt advertising forever, Francesca Newland writes

28 Apr 2000 | by FRANCESCA NEWLAND

. But this seems to have failed to change public opinion and that of clients. As one senior ad executive says ... point, it is more popular with the general public than ever before and its importance is more ...

MEDIA: HEADLINER - Standard’s ad director won’t be talking about a revolution/Mike Orlov is looking to build on the newspaper’s London heritage

28 Apr 2000 | by MATTHEW COWEN

. There s an ambassadorial role that comes with the job, he says of an ad director s usual position as the public face ...

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