28 Oct 1999
| by IMELDA MICHALCZYK
to allow the public to stop their
electoral roll details being made available to direct marketers....recommendation from a working party on electoral
procedures.
But Ian Twinn, public affairs director ...
The Incorporated Society of British Advertisers has turned its
firepower on the government s plan to allow the public to stop their
electoral roll details being made available to direct ...
28 Oct 1999
| by RAYMOND SNODDY, media editor of The Tim
, it was
obvious I was completely mistaken. The Disneyfication was virtually
complete, as current affairs had been..., it was
obvious I was completely mistaken. The Disneyfication was virtually
complete, as current affairs had ...
to showing high quality
news and current affairs, and that includes international as well as
national ...
affairs.
But two huge and related issues have to be taken into account when
trying to explain ...
28 Oct 1999
| by ANNE-MARIE CRAWFORD
In response to BSkyB research which revealed that the public has
failed to register the message...In response to BSkyB research which revealed that the public has
failed to register the message that its box and dish are free,
SkyDigital is launching an pounds 8m campaign to drive take-up before
Christmas.
The ads are the first branding work for SkyDigital since the appointment
of St Luke ...
28 Oct 1999
| by CHARLES DOBRES, CEO of i-level
Until a few months ago, most business publications kept all things
to do with new media safely...Until a few months ago, most business publications kept all things
to do with new media safely corralled in their own pen. Reports on new
web site ventures or online advertising campaigns were brief and
strictly quarantined from the main news section.
But now, thanks to a groundswell of interest from ...
28 Oct 1999
| by IAN DARBY
to see us to explore common
ground.
Colin Fricker, legal affairs director at the DMA, said: We ...
28 Oct 1999
| by MediaWeek
will be phasedout in favour of UCG over the next 12 months.. Virgin corporate affairs director Will Whitehorn said ...
28 Oct 1999
| by IAN DARBY
, will
change from a public information body to a research-focused institution
called the Health Development ...
, to persuade the public to stop smoking, will
run through the COI rather than the HEA. It is also running a ...
28 Oct 1999
| by IAN DARBY
at publicity than making money - last year it lost
pounds 9m.
...
28 Oct 1999
and poor advertising awareness; A survey
commissioned by Marketing reveals that the public has lost ...
28 Oct 1999
| by MediaWeek
still am not convinced the public really knows what ONdigital is,” says another senior ITV source. “It ...
companies, united behind the ON- digital product, could enforce a major rethink on DTT’s public identity. ...
to remove filters