EDITORIAL: Destinations that spend big should know truth will out
13 Nov 2003 | by Daniel Rogers, Associate editor
always been a contentious business. In the 80s a rather cynical British public was told that post ...
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Australia boosts tourism with £53m
27 Nov 2003 | by Daniel Rogers
Australia, still basking in publicity surrounding the Rugby World Cup, is to invest an extra
BA prepares for life after Concorde
30 Oct 2003 | by Daniel Rogers
believe BA has handled Concorde's retirement with aplomb. The public interest in Friday's celebrations ... in incremental profits due to the sudden public rush for seats and merchandise. This, however, must be set ...
DIRECT: Zingo hires TMW to promote taxi service
02 Oct 2003 | by Ben Bold
in Soho and the City; a press advertising campaign to run in publications including Metro, the Evening ...
MyTravel hires McCarten to brand job
18 Sep 2003 | by Daniel Rogers
of damaging publicity. Last November a 50m 'black hole' emerged in its accounts, which incoming finance ...
Brand Health Check: Club 18-30 faces up to a tarnished reputation
04 Sep 2003 | by DANIEL ROGERS
generic for this category of holidays. Indeed, there is evidence that such publicity boosts sales ... 18-30 stay relevant to modern youth? Recent publicity about its ugly and extreme side is not going ... of them here. TREATMENT - Be uncompromising and public about getting the reps under control ...
CALL CENTRE EXPO: Talking travel
04 Sep 2003 | by Holly Acland, editor of Marketing Direct
over the telephone. "It's all about taking cost out of the company," says head of corporate affairs ...
DfT earmarks millions for transport info site
21 Aug 2003 | by Mark Kleinman
being rolled out through an intensive publicity campaign. The DfT's marketing director, David Murphy ... to expand rail travel by 50% by 2010, but there remains concern that the 33bn of public money allocated ...
Virgin taunts BA with Concorde ads
31 Jul 2003 | by Mark Kleinman
enough bad publicity as it is," said a spokeswoman. "We don't see the need to pay to give them any more ...
PROFILE: Route master - Chris Townsend, Director of group marketing, TfL
17 Jul 2003
something back by moving to the public sector." The man to blame for Townsend's rabbit ... in the private sector into a public body. "Oh no, not at all," says Townsend, with the briefest of glances toward ... on the streets of the capital, was central to mayor Ken Livingstone's dream of creating a more efficient public ...
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