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Directwatch: Direct choice/London transport

Marc Farror, Managing partner, Alphabet Advertising At last, something that resembles customer service from London Transport, via agency City Financial Marketing. For years we ve all had to suffer the ignominy of travelling on public transport. We are subjected to buses arriving ...

BRAND MASTERS Barbara Cassani: People carrier - Passion and populism are what drives Go boss Barbara Cassani. Craig Smith reports

, Massachusetts (BA in international relations); Princeton University, New Jersey (MA in public affairs ...

Public relations: Make it into the movies - Once a dirty word, now product placement in major films

. The viewing public tends to be aspirational and generally you are borrowing the imagery of a movie and its ...

BRAND HEALTH CHECK: THE BRITISH SEASIDE - Do we still like to be beside the seaside? How can the traditional British seaside resort expect to compete against its sunnier Mediterranean rivals?

an action plan. - Key issues under consideration include: changes in the market and the public ...

DIRECT: Briefs

the project, is running responsive competitions in UK-based publications and has taken out a 14-week ...

Books on the beach: Tired of reading Jackie Collins and Jeffrey Archer? Well if it’s something a lot more stimulating you’re looking for, here’s a selection of business books for a much weightier read on your summer holidays

your job, but not yourself, seriously. James Rothnie is director of corporate affairs ... a century after its publication, it still repays careful study. Winston Fletcher ...

London transport site offers direct line to Mayor Ken

, Public Carriage Office and Victoria Coach Station. ...

Forte puts pounds 5m into Le Meridien global branding

and leisure publications. Special offers and promotions will target both business and holiday ...

STOP PRESS

trust supermarket to the general public on June 1. The online service, which compares 169 funds from ...

CONSULTANCY: How the BA brand can take off again

communication. Public perceptions of BA s proposition are at a low ebb among customers, journalists ...

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