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Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding

The concept of the credit crunch, once the preserve of the business pages, has migrated into the mainstream and, oddly, has been embraced by the general public as a neat way of summarising their financially ... : Spending falls An ICM Guardian poll published last week found that 60% of the public are trying to spend ...

Power 100 Marketers of 2008: 1-50

above its weight in marketing finesse and brand reputation. Price has led the public agenda ... received plenty of publicity earlier this year as he unveiled the 'Next on 4' statement of promises, a clear attempt by the broadcaster to make its case for retaining its public-service status in the digital ...

Power 100 Marketers of 2008: 51-100

of trying to market the channel's public-service credentials without losing audience share. Fortunately, she ... publications, promotions and consumer PR. 74. Helen Stevenson, Yell Since taking up her position as chief ...

Public-transport alcohol ban will not hit Tube ads

, despite introducing laws to prohibit drinking on public transport....Banning the consumption of alcohol on all public transport in the capital was Boris Johnson s first major policy announcement when he took office earlier this month. However, a spokesman ... digital escalator-panels. The ban on drinking on the Tube is related to public safety and crime ...

Direct marketing leagues tables show industry convergence

the amount of information firms are allowed to make public, we have used Companies House data provided ...

Cadbury airport-themed ad drawn into T5 farrago

have posted videos on YouTube linking the ad and the terminal. James Fremantle, industry affairs ... no plans to pull the ad, describing it as a bit of fun. We re sure the public will see it that way too ...

Mark Ritson on branding: BA's catalogue of terminal mistakes

pleading with the public not to abuse BA employees. BA promoted T5 as an opportunity for its staff ...

BA magazine to promote Heathrow T5 retail offer

LONDON - British Airways is to capitalise on the publicity surrounding Heathrow Airport's Terminal...opens to the public this week, took 18 years to plan and build at a cost of 4.3bn. Housing 112 shops ...

Focus on ... Heathrow Terminal 5's official opening

to the public on 27 March.

Virgin's challenger image shines in failed Northern Rock bid

. The public has given Branson time to get the train service right, but they would have shown far less patience ... Oubridge, managing director of brand agency Aqueduct. The public sees financial failure as part of Virgin ...

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