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The Week in Marketing: 2 December 2008

and public donations dry up during the down-turn, according to a survey by PricewaterhouseCoopers ...

British Airways takes 'Terminal 5 is working' campaign online

doing this and we wanted to take the opportunity to share this with the wider public,' said Katherine ...

The Week in marketing: 11 November 2008

material on bar mats, floor stickers in public urinals and calling cards in phone boxes. VisitBritain ...

Marketing job opportunities hit by falling economic confidence

that the public sector is also struggling to attract marketing talent, although it seems counter-intuitive given that such jobs are considered to be largely recession-proof. 'Public-sector roles are becoming more bureaucratic and risk-averse,' he says. 'As gatekeepers avoid early adoption, public-sector clients are finding it more ...

Network Rail breaks hard-hitting level crossing commercial

LONDON - Network Rail's latest national public safety 'don't run the risk' campaign is the most

Bahamas segments tourists in latest campaign

public awareness of the islands.

Marketers build brand 'me' to promote their careers

an individual delivers within a company. But there is a subtle balance between taking on the public role of a ... supermarkets.' There is little doubt that Price enjoys the publicity his role affords, and it seems ...

Travel industry urged to invest in the product

generated high awareness levels - either through heritage or publicity campaigns - the bigger challenge ...

Prince Charles asks travel industry to consider environmental impact

outlined plans to bring together the 'largest ever' public, private and NGO sector partnership to attempt ...

Recent burst in coupon use may hurt brands in longer term

of the public were invited to volunteer for free head or facial shaves. Donations were solicited from audience ...

 

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