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Tune Group to sponsor Premier League refs

06 Aug 2010 | by Mark Banham

match referees, assistant referees and fourth officials, branding and accreditation on all publicity ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ...

British Airways' pre-emptive strike

30 Mar 2010 | by Sara Kimberley

resources to cope with public questions. This wisdom in this is demonstrated by the success of British ...

F1's brand challenge

09 Mar 2010 | by Joe Thomas

of the lure of the world's premier motor sport. More importantly for the British public and sponsors ...

We'll Call You: London 2012

04 Aug 2009 | by Staff

London 2012 'Good afternoon, London 2012, how can I help you?' Mktg 'Hi. I live in London and I've just seen a lot of publicity at the moment about the Olympics. I'm quite inspired and wondering how I could volunteer, or get involved?' London 2012 'Right, have you access to the website ...

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

manager at the Public Relations Consultants Association. 'You'd want to measure how behav iour ... up on this angle. Hubert Grealish, senior manager, global public relations at Philips Consumer ... that with regional coverage. Hubert Grealish, senior manager, global public relations, Philips Consumer ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...

The Week in Marketing: 2 December 2008

02 Dec 2008 | by Staff

and public donations dry up during the down-turn, according to a survey by PricewaterhouseCoopers ...

British Airways takes 'Terminal 5 is working' campaign online

20 Nov 2008 | by Fiona Ramsay

doing this and we wanted to take the opportunity to share this with the wider public,' said Katherine ...

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