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ISBA backs ITV in News at Ten fight

The Incorporated Society of British Advertisers would back ITV if the broadcaster legally challenges the Independent Television Commission s ruling last week that the 11 o clock news should be moved to an earlier time. Ian Twinn, ISBA s director of public affairs, said that advertisers ...

revival - Renewed public interest in design is fuelling business growth. David Redhead looks at the key

driven by the changing tastes of a design-conscious public. Modern design is taking ... , the presenter of Changing Rooms, has been so successful in persuading the public to throw out their Axminster ...

brand Sunny Delight survived bad publicity, but now, writes Ben Rosier, it faces a rival

Launched in April 1998 with a pounds 9m campaign through Saatchi s Sunny Delight rapidly established itself as a leading soft drink brand, becoming the most successful UK grocery launch of the decade according to Marketing s Biggest Brands Survey 1999.

Media: Briefs

Media in public hands, is expected to raise between pounds 1.2bn and pounds 1.5bn of new capital....9% of Granada Media in public hands, is expected to raise between pounds 1.2bn and pounds 1.5bn of new ... premium sports channel. He replaces director of programmes and publicity Deborah Ward, who has joined ... . The annual publication aims to give pounds 1 per issue to the Pink Ribbon Foundation, a registered breast ...

Adland left confused over ’waif’ code - Last week’s Body Image Summit failed to give advertisers clear guidelines about their regulatory obligations

. According to Chris Reed, external affairs manager for the ASA, there is no specific code to regulate ... the kind of images that you see on the screen. Image rules However, if public opinion ... : If there was a change in public legislation, policy or thinking, we would incorporate it into our codes ...

ITV to follow up Millionaire with big-money quiz

and Millionaire. Contestants choose their own five specialist subjects, but members of the public, who ...

Britvic to launch juice against ’flawed’ Sunny Delight

Britvic s marketing chief Andrew Marsden this week attacked Sunny Delight as fundamentally flawed as Britvic announced an pounds 8m launch of rival drink brand, Juice Up. The soft drinks company hopes to capitalise on the negative publicity surrounding Sunny Delight s sugar content ...

New Media: Hotcourses.com hunts roll-out agency

Hotcourses.com, the UK s first interactive internet marketplace for adult education courses, is seeking an ad agency to spearhead a national roll-out in September. Developed out of On Course Publications, the UK s leading publisher of guides to education, Hotcourses.com launches with details ...

Opinion: We can’t market the monarchy until we can vote on its make-up

publicity, delivery and after-sales service and back again to product improvement. So goes the chunter ... - to say that the monarchy needs marketing. A product that cannot be modified to suit changing public ...

DTI ruling hits at Wall’s ice-cream ’monopoly’

distribution arrangements. However, after a period of public consultation, he has come ...

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