29 Jun 2000
| by POPPY BRECH
The Incorporated Society of British Advertisers would back ITV if
the broadcaster legally challenges the Independent Television
Commission s ruling last week that the 11 o clock news should be moved
to an earlier time.
Ian Twinn, ISBA s director of public affairs, said that advertisers ...
29 Jun 2000
| by DAVID REDHEAD
driven by the changing tastes of a design-conscious public.
Modern design is taking ...
, the presenter of Changing Rooms, has
been so successful in persuading the public to throw out their Axminster ...
29 Jun 2000
| by BEN ROSIER
Launched in April 1998 with a pounds 9m campaign through Saatchi s Sunny Delight rapidly established itself as
a leading soft drink brand, becoming the most successful UK grocery
launch of the decade according to Marketing s Biggest Brands Survey
1999.
29 Jun 2000
| by POPPY BRECH
Media
in public hands, is expected to raise between pounds 1.2bn and pounds
1.5bn of new capital....9% of Granada Media
in public hands, is expected to raise between pounds 1.2bn and pounds
1.5bn of new ...
premium sports channel. He replaces director of programmes and publicity
Deborah Ward, who has joined ...
. The annual
publication aims to give pounds 1 per issue to the Pink Ribbon
Foundation, a registered breast ...
29 Jun 2000
| by CORDELIA BRABBS
.
According to Chris Reed, external affairs manager for the ASA, there is
no specific code to regulate ...
the kind of images that you see on the
screen.
Image rules
However, if public opinion ...
: If there was a change in public legislation,
policy or thinking, we would incorporate it into our codes ...
29 Jun 2000
| by GAIL KEMP
and Millionaire.
Contestants choose their own five specialist subjects, but members of
the public, who ...
29 Jun 2000
| by CORDELIA BRABBS
Britvic s marketing chief Andrew Marsden this week attacked Sunny
Delight as fundamentally flawed as Britvic announced an pounds 8m
launch of rival drink brand, Juice Up.
The soft drinks company hopes to capitalise on the negative publicity
surrounding Sunny Delight s sugar content ...
29 Jun 2000
| by IMELDA MICHALCZYK
Hotcourses.com, the UK s first interactive internet marketplace for
adult education courses, is seeking an ad agency to spearhead a national
roll-out in September.
Developed out of On Course Publications, the UK s leading publisher of
guides to education, Hotcourses.com launches with details ...
29 Jun 2000
| by JEREMY BULLMORE, president of NABS and
publicity, delivery
and after-sales service and back again to product improvement. So goes
the chunter ...
-
to say that the monarchy needs marketing. A product that cannot be
modified to suit changing public ...
29 Jun 2000
| by GAIL KEMP
distribution arrangements.
However, after a period of public consultation, he has come ...