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MARKETING MIX: News of the world

16 Nov 2000

you can check out in advance what to wear at their gigs. A truly fascinating publication that shows ...

Legacy lays down Dome ultimatum

09 Nov 2000 | by MARK KLEINMAN

to be set. News of the deadline came as the National Audit Office was preparing the publication of a ...

OPINION: Profile - C5's new dawn - Dawn Airey - Chief executive - Channel 5

09 Nov 2000 | by POPPY BRECH

reveals a gradual raising of her public profile via interviews, in which Airey comes across as frank ...

ANALYSIS: The importance of being ethical - A new breed of caring consumerism means companies need to consider ethical issues, writes Tania Mason

26 Oct 2000 | by TANIA MASON

Last week was a public relations nightmare for Nike in the UK. First it was named, along with Gap...Last week was a public relations nightmare for Nike in the UK. First it was named, along with Gap ... public criticism. Brand backlash The end of the last decade was a bellwether for ethical ... and The Co-operative Bank s head of corporate affairs, Simon Williams. The report, Who Are The Ethical ...

EDITORIAL: Who would tackle Bannister's job at Greg Dyke's BBC?

19 Oct 2000 | by CONOR DIGNAM, Editor

as a sideways move that shunted former public service marketing chief Sue Farr out of a role she had...From the first, Matthew Bannister's appointment to the BBC's top marketing role was seen by many as a sideways move that shunted former public service marketing chief Sue Farr out of a role she had ... public service brand that is being controlled by the most commercially driven director-general in the BBC ...

BOA to launch Team GB in high street

19 Oct 2000 | by MARK KLEINMAN

opportunity out there to cement the Team GB brand in the minds of the British public, said Bogdanowicz ...

Beeb seeks an end to uncertainty

19 Oct 2000 | by POPPY BRECH

of marketing, and being able to push through decisions, a skill that former director of public service ...

EDITORIAL: Who governs the governors of the nation's brands?

12 Oct 2000 | by CONOR DIGNAM, Editor

national brands, were forced into the full glare of public scrutiny this week....valued national brands, were forced into the full glare of public scrutiny this week. First, the BBC governors decided that it was, in their words, in the public interest for the BBC to move the Nine O ... for such a schedule and relegating Panorama, flies in the face of the BBC s public service remit ...

ITC relaxes rules to allow sponsor details in credits

12 Oct 2000 | by CORDELIA BRABBS

affairs or consumer advice, sponsorship will continue to be banned. ...

ANALYSIS: Regulation row rears its head - The BBC's decision to move its main news slot has come under attack and raised questions about its regulation. Conor Dignam and Joanna Witt report

12 Oct 2000 | by CONOR DIGNAM and JOANNA WITT

of the BBC response to those who questioned the public service merits of the move. But for many critics ... agreement to return its evening news to the same time, for reasons of public service benefit. ISBA ... of its public service requirements, the publicly funded BBC can do what it pleases in chasing audiences ...

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